The landmark event took place at the iconic Tafawa Balewa Square (TBS) in Lagos on September 26, 2026, attracting an unprecedented crowd of film enthusiasts and industry insiders.
Lagos State Deputy Governor, Dr. Obafemi Kadri Hamzat, along with the Lagos State Commissioner for Tourism, Arts and Culture, Mrs. Toke Benson-Awoyinka, praised the creative industry stakeholders for their pivotal role in this record-breaking feat.
Dr. Hamzat emphasized the government's commitment to nurturing Nigeria's artistic talents and developing the necessary infrastructure for their growth.
During his speech, Dr. Hamzat reflected on the global influence of Hollywood and urged Nollywood to expand its reach. He highlighted the importance of partnerships and initiatives that could bolster Nigeria’s creative economy, noting that the cultural sector is vital for the state's soft power and economic development.
Producer Nora Awolowo welcomed the massive crowd, describing the premiere as a unifying experience that transcended the film itself.
She encouraged attendees to cherish the moment, emphasizing the power of collective dreams and aspirations.
The excitement reached its peak as the verification process ensued. Mark McKinley, Director of Central Record Services and Official Adjudicator for Guinness World Records, confirmed that attendance surpassed the previous record of 43,624 set in the Philippines in 2015.
After thorough verification, McKinley announced that the record attempt was successful, with a total attendance of 51,258. He commended the event's organizers, Switch Visuals Limited and Rizzle Studios, for their exceptional execution of the premiere.
The vibrant premiere featured music, food, and games, drawing notable personalities and celebrities, including Omowumi Dada, Femi Adebayo, and Gabriel Afolayan, among others.
The event was supported by the Lagos State Government through the Ministry of Tourism, Arts and Culture, alongside various corporate partners, reinforcing the state's commitment to promoting tourism and the creative economy.
"Black Market," directed by Fatimah Binta Gimsay and produced by Nora Awolowo, boasts an impressive cast including Lateef Adedimeji, Linda Ejiofor-Suleiman, and Teniola Aladese.
This achievement not only highlights Lagos’ growing status as a hub for entertainment and cultural expression but also showcases the Nigerian film industry's potential for international recognition. The successful record attempt is a testament to what can be achieved when creativity and community come together.
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