Lagos Traffic Is a Lifestyle, Not a Problem - Lagos Deputy, Hamzat

Lagos State Deputy Governor Obafemi Hamzat has redefined the city's infamous traffic congestion, labeling it not just a challenge but an integral part of Lagos' lifestyle and identity. Speaking at Podfest Naija, a gathering of podcasters and creatives, Hamzat emphasized how the city's bustling environment fuels creativity.

“Anyone who has crossed the Third Mainland Bridge at 6 PM knows that Lagos traffic is not a problem; it’s just part of our lifestyle,” he stated. He highlighted that the long hours spent in traffic have created a unique audience for digital content, making it a vital part of the creative ecosystem.

Hamzat urged creatives to celebrate the city's chaotic charm, noting that it has inspired generations of artists, writers, and musicians. “Lagos is now telling its own story,” he said, pointing out that residents are increasingly defining the city’s narrative for a global audience.

He recognized the role of podcasters, filmmakers, musicians, and other creatives in shaping this narrative, underscoring their importance in promoting Lagos’ rich culture. However, he also challenged them to focus on building sustainable business models rather than merely chasing large audience numbers.

“A podcast with a million listeners and no business model is just a hobby with a good microphone,” he remarked, stressing the need for tangible support for creative projects. Hamzat disclosed that Lagos is currently funding around 90 research and development initiatives to bolster this sector.

The Deputy Governor also connected the growth of the creative industry to security and personal freedom. He asserted that a safe environment is essential for creativity to thrive, stating, “Lagos is today the safest state in our country, and that guarantees our ability to tell stories.”

In his address, Hamzat called for renewed focus on Nigerian and African cultural identity, emphasizing that cultural consciousness is crucial for national development. He warned that neglecting culture could hinder progress.

“Many of us have forgotten our culture,” he noted, stressing the need for a collective effort to reclaim and celebrate it. As Lagos’ creative economy gains traction, Hamzat’s remarks serve as both a celebration and a call to action for local talent, urging them to harness their creativity for the city’s growth.

With traffic viewed as a catalyst for creativity, the future of Lagos’ cultural landscape appears vibrant and full of potential.